EMBRACE CHAOS…
WHERE IT STARTED
Outlaw began as a simple idea to redefine the sport truck. Created by Middleton Motorsports, it started in Middleton, Wisconsin, a small suburb of Madison, with a handful of people, a vision, and the determination to build something different. No corporate backing, no rulebook, just grit, skill, and a belief that trucks could be faster, tougher, and better.
From those first shop-built trucks to a nationally recognized name, Outlaw has grown into a brand that stands for performance, individuality, and an unapologetic passion for the road.
Where we are today
Today, Outlaw is more than a name on a tailgate.
Built under Middleton Motorsports, we create performance trucks with raw power, sharp style, and relentless attention to detail. Every Outlaw is crafted by a small, skilled crew who live and breathe performance, turning each build into a statement on wheels.
From street-ready sport trucks to full custom builds, we push the limits of what a truck can be — bold, uncompromising, and unmistakably Outlaw.
Why outlaw?
To be an Outlaw means breaking the rules, not bending them.
We don’t ask for permission. We don’t wait around.
We do it our way—loud, sharp, and without compromise.
We stand out because we put in the work and don’t cut corners.
It’s about grit. Pride. Knowing exactly who you are and proving it every time.
You either get it, or you don’t.
Outlaw
Embrace Chaos
Our Values.
GRIT
We approach every challenge with determination and resilience, committed to delivering our best work no matter the obstacles.
INTEGRITY
We act with honesty and transparency, building trust by doing what we say and standing behind our commitments.
INDIVIDUALITY
We embrace standing apart, making our own path, and encouraging others to do the same while staying true to who we are.